Zeir was created to connect — across generations, across borders, and across the gap between the physical and the spiritual. Each piece carries the full Book of Tehilim, nano-inscribed in light on a transparent gemstone, made to be seen, worn, and passed on.
The name Zeir (זעיר) means small in Hebrew — a reminder that even the tiniest thing can carry profound meaning. It also echoes Zeir Anpin, the Kabbalistic concept of divine compassion and spiritual flow into the world. That’s what we aim to reflect: sacred meaning, humbly carried.
Our mission is simple but powerful: to spread Jewish pride and spiritual connection. In a time of growing division and confusion, we believe every Jew deserves to feel part of something greater — to know who they are and what they carry. We are all one People.